In examining the effectiveness of the investment practice known as ‘Socially Responsible Property Investment’ (SRPI), funds and developers make special claims for their regeneration schemes, namely, that they deliver enhanced social benefits. But what in regeneration practice distinguishes SRPI from the actual priorities and behaviours of investors and developers in the sub-sector? Plus what are SRPI regeneration schemes moving towards – a Social Credit Rating scoring of SRPI regeneration schemes perhaps? SRPI is far from uniform, with a spectrum of investors and developers adopting differing priorities driven by their own investment targets. Despite significant barriers to widening its more mainstream application, at a minimum, SRPI can play an exemplary role in urban regeneration. Socially Responsible Property Investment could be the new shoots of sustainable and resilient growth needed to shape the future of built environments.